Route 01 · the product
Run with what you built.
Keep the smallest useful version alive. Replace pitch feedback with evidence from people who actually have the problem.
- 01Show it to ten people who have the problem.
- 02Ask about their current workaround, cost and willingness to pay.
- 03Fix what blocks use. Cut what nobody touches.
- 04Put the revised version in a real user’s hands within thirty days.
Decision gate: after ten conversations, can you name a buyer, an urgent problem and the next test? If not, change the idea or stop.